🎯 Key Takeaways Micro-influencers (typically 1,000–100,000 followers) drive higher engagement rates than celebrity influencers at a fraction of the cost. The right micro-influencer matches your niche, audience demographics, and brand values, not just follower count. Successful campaigns rely on creative freedom, clear briefs, and authentic content, not rigid scripts. Track engagement rate, reach, conversions, and ROI to measure campaign success accurately. Consistency across